Mood Board

Hey Guys,

I have created a mood board for our music video for the song "Tennis Court" by Lorde. The main colour scheme we will be using throughout all our products will be black and white, and this can be highlighted above on the mood board. With our genre being electro-pop/indie rock, there is a lot in which we need to work with. Normally, electro pop videos feature a wide range of colours with bold clothing and the overall feeling of happiness, compared to the indie rock genre in which, in the majority of videos contain dark colours and simple clothing. As a group, we decided that for our song choice we will more than likely challenge the typical conventions of a electro-pop music video, which would make our music video more suitable to the song as it is very slow paced and quite a sad song. We will be using dark clothing, dark lighting, dark make-up and a variety of emotions, especially sadness. Therefore, our video will portray dark aspects and a mono-tonal feel, however, we will be incorporating some lighter shots to still maintain the feel of an 'electro-pop' music video.



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